Brows, Botox and lots of babies – welcome to the world of entrepreneur Natalie Paleschi

AS the owner of a booming beauty brand, Natalie Paleschi is planning to open her fourth North-East business in Newcastle while raising four children including 18-month-old triplets as a single mum.

Offering a niche selection of results-driven treatments from brows to Botox she is determined to stay one step ahead of the fierce competition while continuing to help clients look and feel their best.

Natalie, 28, has been renowned for her signature look since she started in the beauty industry 10 years ago and now the ‘Paleschi brow’ is a brand in its own right.

“I’m a single parent and I don’t claim anything from the Government. All the help I have with the children I pay for but I want them to have consistency and their nanny gives them that when I’m not there. It is tough but I’m doing all of this for them.”

“At first I worked from home where I had a bed for clients in my living room and a little pot of wax and a dog jumping about everywhere but I never thought it would go wrong, I just knew it would work,” she explained with a smile.

Already mum to Alfie, now nine, she found she was pregnant – with triplets, Vivienne and identical sons Eli and Ezra.

When they were just six weeks old she opened her first Paleschi – Specialist Beauty and Aesthetics on bustling Baker Street in Middlesbrough in October 2014.

“I know full well how hard it can be to manage work and children and how vital it is for women to look and feel their best.”

Word spread fast and a year later she opened on Yarm High Street followed by Guisborough in February and Newcastle city centre this October. Natalie is excited about expanding the business despite the additional pressure of looking after four premises and four little people.

Natalie Paleschi, owner of Paleschi - Specialist Beauty & Aesthetics, who is planning to open her fourth North-East business in Newcastle this autumn.

Natalie Paleschi, owner of Paleschi – Specialist Beauty & Aesthetics, who is planning to open her fourth North-East beauty business in Newcastle this autumn.

Natalie Paleschi, left, owner of Paleschi - Specialist Beauty & Aesthetics, which specialises in niche services including brows and botox.

Natalie Paleschi, left, owner of Paleschi – Specialist Beauty Aesthetics, which specialises in niche services including brows and Botox.

“I’m a single parent and I don’t claim anything from the Government. All the help I have with the children I pay for but I want them to have consistency and their nanny gives them that when I’m not there. It is tough but I’m doing all of this for them.”

Natalie Paleschi’s favourite:
Make-up
Mac
Estee Lauder

Beauty
LVL and Russian lashes
Elemis skincare

Fashion

Anything from Primark to designer

Restaurant:
Muse and Cena in Yarm

The Bay Horse in Hurworth near Darlington

Day out with the children
Soft play such as Adventure Point in Darlington or a nice walk

Inspirations

Richard Branson and Duncan Bannatyne

She realised early on in her career that what made her happy was seeing the look of delight was on her clients’ faces when they saw how defining and tinting their eyebrows gave them an instant facelift.

“When I first started working in beauty salons I didn’t enjoy doing massages and facials. Women, like me, have no time and want instant results so I decided very early on that we would be the very best at a select few treatments so we are specialists in HD brows, nails, lashes, Botox and fillers and we’ve built up an enviable reputation.

An early adopter of social media, Natalie encourages her team of seven to show of their work across digital platforms where an image is everything. “Sharing a few before and after pictures is how I launched my business. I’m very focused so I’ve always stayed one step ahead of the competition to ensure that the Paleschi girls always feeling challenged while offering clients the very best trends.”

The latest is microblading, also first known as eyebrow embroidery, is a semi-permanent makeup procedure that allows beauticians to dramatically correct or fully reconstruct lost eyebrow. Natalie is happy to be an advert for the Botox and lip fillers offered by her sister, nurse Holly Paleschi, which she said she absolutely loves.

“I know full well how hard it can be to manage work and children and how vital it is for women to look and feel their best.

“I’m proud to promote the services we offer so women know they can come to us and leave with results that are instantaneous, which leaves them to get back to juggling life…while looking amazing.”

CONTACT:

WEBSITE: http://www.paleschi.com

TWITTER: @NataliePaleschi

INSTAGRAM: @paleschi

 

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