Evelyn’s Boutique – personal stylist and fashion fix at your fingertips
AN academic with an impeccable sense of style has fulfilled her lifelong ambition of launching her own fashion business.
Elena Carter has created Evelyn’s Boutique, an online shop named after her daughter which showcases her talent as a stylist as well as the European fashion brands she is so passionate about.
Bianca, Charlise, Lavland, Luri, Fransa and Ichi are among the labels offering customers individuality and quality which can be ordered from her fully responsive website.
The new business venture is an exciting career change for Elena who graduated in her native Russia with a PhD in Linguistics before achieving an MA in Management from Durham University.
She met James, her husband-to-be, when she was appointed his English translator in Russia and they now live in Darlington with their two children, Alexander, nearly eight, and Evelyn, two.
It was while Elena was on maternity leave from a local government company with her youngest that she decided to take the plunge. “I have always loved fashion and clothing and thought “it’s now or never”. “The brands I’ve chosen offer classic pieces that can be worn differently by a mother and her daughter but they are not extraordinarily expensive,” she said.
Highlights of the spring/summer 16 range at Evelyn's Boutique
As well as running her growing online business, she is also a qualified stylist from the Style ME academy offering services such as wardrobe streamlining, colour analysis and personal shopping.
Elena also invites clients round to her home with 10 pieces of their clothing from which she can determine which styles they should avoid and which key fashion investments they should make.
She also organises parties at her home where women can try on her latest collections with their friends which includes discounts for the host.
“By assessing their body shape and looking at which clothes they wear all the time and which never leave the back of the wardrobe, I can help them save money as they stop buying more and more random clothes,” explained Elena whose website also features seasonal offers and a blog detailing of trends and events
The virtual Evelyn’s Boutique launched in October last year but she is now also looking for suitable premises in the Tees Valley where she can open a bricks and mortar shop where customers can see, feel and try on her range.
She added: “Starting a business isn’t easy but then I didn’t think it would be – there is a lot of competition out there but I think my personalised service makes what I offer unique. I’m thrilled that I’ve found something that I really enjoy doing.
“It’s definitely been a challenge but I’m now doing a job that gives me 100 per cent satisfaction.”
Website: Evelyn’s Boutique