Good for the sole – customisable Chameleon flipflops

A NORTH-East entrepreneur with a weakness for shoes has created numerous looks from just one pair after designing Chameleon flipflops.

Terri-Louise Rae from Gateshead made her first prototype seven years ago but only launched her brand in 2015. She took the plunge by investing her savings and business has boomed due to their comfort, versatility and price.

“Instead of packing lots of different shoes in your suitcase when travelling, you can just pack one pair of soles and as many different colour laces to match your outfits – saving room and weight,” she explained.

“They have come a long way from that first pair I made by hand, made from foam which is super comfy they have a rubber sole for great grip. The laces are made from silky Lycra meaning they stretch to fit and they don’t give you blisters,  you can get them wet and they come with handy loops, enabling you to thread laces through and keep changing them.”

Chameleon Swap Top sandals are available in sizes two to eight and cost £15.99 which includes soles, two different colour pairs of laces and a ring or buckle to decorate.

Chameleon customisable flipflops

Chameleon customisable flipflops by Terri-Louise Rae.

Chameleon customisable flipflops

Chameleon customisable flipflops

“The possibilities are endless when it comes to how to tie the laces, and I consider myself pretty creative but my customers have come up with some really inventive ways, that I would never have imagined myself,” she said.

“Some of the best have come from people who felt a bit hesitant about designing their own shoes, but there are no right or wrong ways to tie them. You can also order extra accessories – beads etc to really make them your own.”

Terri said running her own brand was the hardest thing she had ever done. “I’ve had to learn about importing, accounting, photo editing, web design, social media, marketing and all the other hundreds of aspects of running a business. There have been times I was so stressed I thought I was going to have a heart attack. I still have a long way to go, a nationwide brand is not born overnight, but I really believe in what I am doing and the feedback I have had so far has been fantastic.”

Terri added: “Chameleons are all about fun, fashion and creativity, they can be bright and blingy or chic and understated, you can find your own personal style all in one place. Every woman can have easy-to-make footwear that is unique to her.”


Terri has a stall at Newcastle quayside market every Sunday from 9am to 4pm selling Chameleon flipflops.

Website: Chameleon flipflops

Twitter: @chameleon_swaps
Facebook: Chameleon flipflops