Why enterprising retailer Minna Scaife is a cut above

A DRIVEN retailer used to organising Formula 1 motor-racing events has ensured a popular festive event will still go ahead while keeping her businesses on track.

This year’s Gosforth Christmas Family Fair in Newcastle was due to be cancelled until Minna Scaife who owns children’s clothing boutique and hair salon, Pikku, on Gosforth High Street, stepped in.

“I actually launched Pikku when my son was only one and just as I was about to open I found out I was pregnant again so it’s been go, go, go ever since,” said Minna pictured above with daughter, Mia.

“As well as having had two babies in the last two years I also have 10-year-old twin step sons as I am definitely a busy bee to say the least.”

STYLE: Pikku, owned by Minna Scaife, offers a unique retail concept.

STYLE: Pikku clothing boutique and hair salon owned by Minna Scaife, offers a unique retail concept.

The importance of family was on of the main reasons Minna wanted to rescue the threatened high street festivity which will also feature stalls selling unique gifts on Saturday, November 28.

“I was so sad when I heard the news, that the Gosforth Christmas Family Fair was not going to take place again this year, I just had to do something about it Now that everything is confirmed I am so excited to be organising this event for the local community and families.

“I am also looking forward to working with Trinity Church and local retailers to make sure the event is bigger and better than ever,” said Minna on her latest venture.

Pikku, which means ‘little one’ in Finnish, features clothing for newborn babies to the age of six including a range of exclusive brands, which aren’t available elsewhere in the city.

The innovative children’s hair salon offers separate sections for older girls and boys complete with Nintendo DS games.

PIKKU: A satisfied young customer at Pikku hair salon on Gosforth High Street.

PIKKU: A satisfied young customer at Pikku hair salon on Gosforth High Street.

Minna explained: “I’m originally from Finland and used to work in Formula 1 organising VIP events. But after meeting a Geordie I moved to Newcastle, got married and had a baby.”

As well as the Pikku boutique and hair salon in Gosforth there is also an online store www.pikku-online.co.uk.

Minna has been named in the top 10 rising North-East Entrepreneurs list in 2014 and is a past Business Mum of the Month as voted for by Neworking Mummies.

She added: “I do hope to open up another outlet within Newcastle or the North-East next year and then take it from there to other locations. Once the concept is tested I should easily be able to roll it out within other regions.

“I want Pikku to be a national brand known as the place to have children’s haircuts and great clothing. The key is finding the right hairdressers as they are the ones who really make the place as special as it is.”


Gosforth Christmas Family Fair is being held on Saturday, November 28. Entrance fees: adults £2.50 – Ages six – 16 £1 – under fives go free. For more information visit www.eventbrite.co.uk/e/gosforth-christmas-family-fair-tickets-17806834722 or call Pikku on 0191-4471300.